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Make Your E-Mail Signature Market Your Biz

There is absolutely nothing that upsets me more than to see savvy entrepreneurs,  PR pros and marketers send messages from their handheld devices and use the default e-mail signature. You know the...

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3 Small Ways to Add Big PR Value

These days, everyone is trying to get more for less. And when you’re a public relations practitioner, that especially includes your clients.  We’re in a recession, so smart business owners are out to...

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PR 2.0 Primer: Working with New Media Journalists and Producers

Traditional media outlets are, sadly, a thing of a bygone era. It has become almost an improbable proposition to start and sustain a pricey print publication, or an expensive-to-produce television...

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How to Pitch A New Media Journalist

Name and News Organization: Kate Michael, KStreetKate.net and The District Dish Beat: DC topics (People, places, events, charities, businesses) Job Title: New Media Personality Length of Time in this...

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Using Twitter to Promote Your Event

Check out the slides from Event Marketer’s July 28 Webinar: Tying Events to Twitter. Find out how to use hashtags to promote your event, connect with influencers before your event, manage your hashtag...

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How to Pitch CNN Using Social Media

This morning I attended the PRSA National Capital Chapter’s panel in Washington, DC: How to Get Big Media Hits in a Social Media World. Joe Johns, a correspondent for CNN, gave this great synopsis of...

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Pitching a Major News Network-A Cautionary Tale

CNN correspondent Joe Johns offers what could be a case study in bad PR, and a cautionary tale for all of us.  Johns tells the story of an unfortunate PR person who pitched  the top of the CNN  food...

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Dealing With PR Clients and Last Minute Requests

Eleventh Hour Requests: Turn it down or turn it around? Ah the constant considerations and mental multi-tasking that make up the ever-evolving job description of the public relations professional....

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